How in the World Is Arizona Iced Tea Still 99 Cents?

Arizona keeps the company (and the cans) lean so fans are never thirsty.

Ever wondered how a gas station staple, Arizona Iced Tea, manages to stay and then cheap? The iconic big can has a tiny (99-cent!) price—and it's been that manner for more than than 15 years.

Skipping Ads

The reason for the 23-ounce tin can's low cost, co-ordinate to main marketing officer and co-owner Spencer Vultaggio, tin can exist plant in the visitor'southward advertizing. Arizona Beverages helps keep costs down, and the cans big, by relying on word of oral cavity instead of pricey ad campaigns and celebrity endorsements. (Psst:Discover out how Aldi keeps its prices so low.)

"Nosotros feel like information technology's more than important to spend money on something that our customer really cares almost, instead of buying billboards or putting our cans in the hands of some celebrity for a few minutes," Vultaggio said in a 2022 Thrillest interview.

Snacks to get with your iced tea

Streamlining Production

The visitor too maintains an less-than-a-dollar price point past focusing on efficiency. Arizona packs its recycled aluminum cans—which apply nearly half the aluminum every bit other beverage companies'—at about twice the speed it did in the '90s. They also ship the tea in lightweight trucks at night to avert slowdowns caused by traffic. By lowering the cost of production and shipping, Arizona is able to pass the savings on to y'all.

Building Their Fan Base

While the visitor's fans love the cost (it helped Arizona knock Snapple, the previous industry leader, off the acme of the tea heap), not anybody is and so happy about a 99 cent-potable. Some retailers have taken to slapping $2 stickers over the "99 cents" that's printed on the tin can in an effort to upcharge customers.

Merely Arizona's not having whatsoever of that. The visitor started a #99centsequals99cents hashtag on social media in an endeavor to put retailers and the price point in their place. Check out these other ways to be a savvy shopper.

"The cans are synonymous with 99 cents now. Our fans love it. They recognize information technology, and it's a big part of our allure. People really practise appreciate that," Vultaggio said.

Arizona knows its 99-cent tin has a fan base marketing can't buy, and thankfully doesn't plan on irresolute the toll someday presently.

Try making your ain iced tea

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Source: https://www.tasteofhome.com/article/arizona-iced-tea-99-cents/

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